As the Leader of Twist Marketing, Annalise works in partnership with clients around the world to deliver integrated marketing solutions to meet their business needs, identifies and nurtures global talent, as well as driving thought leadership, innovation and best practice to meet future market needs.
Annalise has twenty years of experience helping clients build and protect their reputations, launch businesses and products, move into new markets and geographies, and drive revenue. She has built her own successful reputation as a global strategic thinker and trusted counselor with organizations in the technology, healthcare, consumer, financial services, and B2B sectors.
With 20 years of experience in the marketing and communications space on both the client and agency side, Colin is a trusted innovator who can speak three languages (French, Spanish, and English), while remaining fluent in all things digital.
Colin stays focused on building out the firm’s footprint across the EU, US, APAC and key emerging markets. In fact, the bulk of his career has been spent with Global Brand Directors to strategize, plan, and execute integrated global digital programs for a wide variety of customers.
Working closely with business leaders, Colin currently juggles multiple healthcare, nonprofit and financial service accounts at commercial, corporate and R&D levels. Prior to jumping into the Twist world, Colin spent 8 years at Novartis specializing in areas of increasing leadership from country-level eMarketing roles to Head of Internal and Online Communications, ultimately crafting a new role in the company as Global Head of Social Media.
Born and raised in Toronto & Montreal, Colin has lived in Argentina, Switzerland and has luckily (for us) landed in the US.
With 18 years of experience in healthcare communications, Mary Claire is a respected communications strategist who partners with clients to advance business objectives in creative ways.
Passionate about analyzing market trends, business challenges, and opportunities, Mary Claire works closely with integrated teams to establish strategies that effectively address market challenges. Mary Claire has deep experience in developing key stakeholder relationships, navigating regulatory actions and data milestones, enhancing corporate and executive visibility, and developing disease-awareness campaigns.
Her prior experience includes Fleishman-Hillard, where she worked with clients such as Novartis, Forest Laboratories, and MedImmune. In addition, she worked on corporate communications with Noonan/Russo, where she partnered with biotechnology and life sciences companies to enhance their corporate reputations within the media and financial communities. Mary Claire has experience in a broad range of therapeutic areas, including pain, neuroscience, rare diseases, vaccines, and women’s health.
A mom of two, she works hard to instill in her children a love of adventure, great food, and all things French.
Megan is an accomplished healthcare PR executive with a proven track record of using strategy-based creativity to deliver measurable business results to her clients. She has led the development and implementation of innovative PR programs that touched the minds and hearts of patients, caregivers, and influencers.
Her fields of expertise include women’s health, cardiology, oncology, CNS, diabetes, respiratory, dermatology, and men’s health. In addition, as a veteran of high-profile brand wars, Megan has played offense and defense for top biopharmaceutical companies, including Merck, Pfizer, EMD Serono, and others. She graduated with honors from Trinity College in Hartford, Connecticut with a B.A. in economics and theatre arts.
Brian Reid has nearly 20 years of experience in health care reporting, materials development, online journalism, and public relations. His experience gives him a broad perspective on communicating complex medical information for a range of audiences. At Twist, Brian provides high-level strategies, media relations, stakeholder engagement, and counsel on issues management.
Prior to joining Twist, Brian worked as a health journalist, first for Bloomberg News, where he covered the FDA and health science, and later as a freelance journalist for publications ranging from Bloomberg to the Washington Post and Nature Biotechnology. He also has an extensive history of writing for the web, including stints as a contributor at washingtonpost.com and forbes.com.
He has a B.S. in biology and political science from Emory University and an M.S. from the Columbia University School of Journalism.
Danielle is an integrated communications and marketing specialist with over 15 years of experience. Throughout her career, Danielle has managed campaigns within the global healthcare market, ranging from high-science and first-in-class, to orphan drug launches, chronic disease education initiatives, and mature product defense. She is accomplished in delivering product and franchise branding, commercial sales development, and experiential marketing events.
At Twist, she is the healthcare leader for the London and Switzerland offices. Danielle has been on the client side in the world of communications, marketing, and market access, and was responsible for managing new indication approvals, rejections and launches, global and local adaptation of projects for Europe, Latin America, and Asia, and stakeholder engagement programs.
Danielle never stops. Literally. She currently has one marathon left to complete the “seven marathons on seven continents” challenge. Hint: It’s not Antarctica.
The Leader of W2O’s Chicago office, Jessica brings more than a decade of experience in healthcare, consumer, and retail communications strategy to Twist. She has a proven track record in partnering with clients to build and implement integrated communications campaigns that advance business objectives and address both patient and consumer needs. Her areas of focus in healthcare include women’s and men’s health, oncology, mental health and dermatology. Jessica’s consumer retail experience includes cosmetics, haircare and fragrance. She also has a reputation as a trusted regulatory and issues management counselor.
Jessica graduated from Iowa State University with a B.A. in Journalism. Additionally, she minored in Health Studies and Political Science. Her two favorite ways to spend her time include yoga and any kind of home renovation project—the messier the better.