My colleague Chuck Hemann has a new book out with co-author Ken Burbary. The book – Digital Marketing Analytics – is a great resource for anyone in marketing, communications, digital, etc. I highly suggest you read it. And, while you’re waiting for the...
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Wednesday, May 8, 2013 - 09:00
Nigel is Group Director, Healthcare, at Twist’s sister agency, WCG (London). Given recent news about the growth of European Pharmaceutical stocks, I thought it’d be a good time to check in with him. Enjoy - and let me know what you think in the comments below.
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Wednesday, May 1, 2013 - 09:00
I had fun putting this one together with MacKay Jimeson, who is currently a Spokesperson at Pfizer (client). One thing we can agree on: neither of us are Florida Gator fans. All other things are TBD ;-)
You’ve been at Pfizer for a few years now. As you look back over that time, what are some of the key highlights that have had significant impact on the industry?...
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Tuesday, April 23, 2013 - 09:00
I attended my First TEDMED last week and wow, what a right brain moment. One speaker to the next captivated me at every angle. What a way to look at health and medicine in terms of what is possible, less about the challenges and roadblocks that bombard us every day.
Some key takeaways and learnings from the event included:
1. We are moving from engineering to...
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